The backlog was the bottleneck. Four engineers cleared it, then built what was never on the roadmap.

01 THE CHALLENGE

A roadmap the team did not have the hands to build.

The backlog kept growing faster than the team could clear it. Every new idea went to the bottom of a queue that was already too long, and the work that would have moved the product forward, the AI features and the data pipelines, never made it to the top. Hiring locally would have meant months of recruiting for skills that are hard to find and expensive to keep.

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