How Jay Shetty's Team Cut CPA by 30% with a Dedicated Media Buying Pod | Ad Snipper
Media buying

Rising costs, slipping returns. A media buying pod turned it around in 90 days.

Five dedicated media buyers, embedded across Meta, Google, YouTube, and TikTok.

Jay Shetty

Key metrics

3x to 5x
Return on ad spend
Up to 30%
Lower cost per acquisition
$2M+
Ad spend managed

01 THE CHALLENGE

Spend was growing. Efficiency was not.

Acquisition costs were creeping up month over month while return on ad spend moved the other way. The account needed operators in the seat every day, running four platforms at once, testing creative fast enough to keep pace with the budget. Not a weekly check-in. Not a shared account manager. A team.

02 WHAT WE PLACED

A pod of five dedicated media buyers, embedded in 7 days

Ad creative produced for the campaign
Meta
Facebook and Instagram, full funnel
Google and YouTube
Search, Performance Max, video
TikTok
Creative-led acquisition
Daily creative testing
Iteration at the pace of spend

03 THE RESULTS

The results

Up to 30%
Reduction in cost per acquisition
3x to 5x
Sustained return on ad spend
Day 7

Pod embedded and in the ad accounts

Day 30

Creative testing cadence running across four platforms

Day 90

CPA down, ROAS holding at 3x to 5x

Want a pod like this in your ad account?

Dedicated media buyers, placed in 7 days.

Book a Discovery Call